Kevin Hodes, CEO of Credit Card Processing Company Swypit, Releases New Article Discussing Geofencing

Frisco, TX – February 17, 2017 – Kevin Hodes, CEO of Swypit has published a new article entitled “An Intro to Geofencing: What is Geofencing and Why Should You Care?” In the article, Hodes defines GeoFencing and explains why it’s important for business owners in their marketing.

As Hodes explains, geofencing is becoming so popular in business applications today, especially those for local businesses, that it’s important for business owners to understand what it is and what it can do to aid marketing efforts.

Hodes elaborates, “In its broadest definition, geofencing detects when a device is in or enters a set location. You’ve likely seen instances of geofencing at work, while or when performing searches or in social media, when you are given or shown results specific to your location or near you.”

He goes on to add, “Basically, geofencing causes an action to trigger (such as showing a specific ad or alert) when a device (and the person holding or carrying the device) is “inside” the fenced area.”

Next, Hodes describes some ways business owners can benefit from the use of geofencing and the technical aspects of how to use the geofencing process. It’s likely not difficult to imagine that geofencing is especially valuable to mobile marketing. One specific example of an advantage geofencing provides local, small business owners via mobile that Hodes shares is:

“Some businesses even set up geofences around their competitors, so when customers approach the boundary, they’ll get a notification prompting them to visit another (their) business instead of the competitor’s. Aside from Facebook targeted advertising, other social media applications also make use of geofencing and the cutting-edge businesses have found ways to make this useful as well through location-based filters, stickers, and other content that will speak directly to this localized audience. “

You can read the entire article here: https://swypit.com/an-intro-to-geofencing-what-is-geofencing-and-why-should-you-care/

About Kevin Hodes:

For nearly two decades, Kevin Hodes’ company Swypit has taken pride in bringing honesty and integrity to the world of credit card processing.

Swypit aims to be more than just another service. Their goal is to become a trusted partner, helping to positively impact the merchant’s bottom line. In an industry rife with providers more focused on selling or leasing equipment than building relationships, Swypit is different. They ensure customers always know that they are more than just a number.

Swypit provides world-class service as well as some of the most competitive rates in the industry.  How much do their terminals cost? Nothing! The company provides merchants with credit card terminals, discounted point-of-sale and even cash advances to customers they choose to partner with… no catch.

Owner Kevin Hodes is a two-time best-selling author and the Executive Producer of, “Maximum Achievement, The Brian Tracy Story.” His expertise in the credit card processing industry is frequently sought out from all over the country and has been on NBC, ABC, CBS & FOX.  Staying active in the community and giving back is important to Mr. Hodes – he is an avid supporter of helping families of fallen soldiers with The American Fallen Soldier Project.

You may obtain further information about Frisco, Texas-based Swypit by visiting the website: www.swypit.com or by calling: 1-877-379-9748.