3 Tips to Drive Customers to Your Small Business Website

Let me ask you a question: How important is a website to the success of your small business? For most of us, having a website is essential to our company, whether our business is online or a brick and mortar store.

Now, here’s another question: Are you happy with the results you’re getting from your website? Sometimes, we get complacent and need to give ourselves a kick in the pants. Your website is no different. If you feel like your website could be performing better for your company, here are some tips to attract more people to it:

Age Matters – Think of the age of your website in dog years. What may have been cutting-edge just a few years ago may be outdated today. Technology changes fast on the Internet, and the number of visitors to your site can be affected by its design. One of the ways to tell if your site needs a redesign is to look at it on your smartphone or a tablet. Is it mobile-friendly? If not, you could be losing visitors and placing lower on search engine results.

Fresh Content – What’s on your website matters as much, and even more, than its design. Both customers and search engines like to see new content regularly on websites to keep them coming back for more. Start a blog and find relevant topics to write about. If you’re running a special or launching a new product, a good way to add new content is to create a landing page for the item. A landing page is a page on your website that has a direct link to it on the Internet so it’s easier for visitors to find it.

Data Analysis – Google Analytics is a free program that allows you to track your website visitors and evaluate the effectiveness of your web pages. The program provides you with a wealth of information on your site, as well as any ads you place on the Internet. It tells you where your traffic is coming from, such as from a search engine or an online ad campaign, and which of your web pages they’re visiting. It allows you to see what’s working on your site and what pages can be improved.

Even if you’re not technically inclined, it’s important to understand what constitutes an effective website. Consider hiring a web agency to help you improve your site if you’re not happy with its performance. A website is a critical part of your business, so it’s worth taking the time to do it right.