GDPR stands for General Data Protection Regulation. The GDPR originated in Europe, by the European Commission. Its goal was to get businesses “…to prepare and become fit” for the era of technology. But it does NOT only apply to companies that do business in Europe. The GDPR was originally designed to be a new set […]

Would you – should you – consider letting a robot do your hiring?Well, maybe not just any old robot. But… We are living in the age of technology, so why wouldn’t we use artificial intelligence to do our recruiting – or at least some parts of it – for us? AI is a technology that […]

We make decisions every day, from very simple to very complex. Some of the simpler decisions, like how many sugars to put in your coffee, are often made without hesitation or without much thought. On the other hand, the more complex decisions, like deciding to let an employee go from the company or deciding whether […]

If you’re a business owner who sales things – goods or services – online, you’ve likely been frustrated by shopping cart abandonment at one time or another. And if you don’t know when your visitors are abandoning their shopping cart before completing the sale, you should. Whatever the case, shopping cart abandonment is not desirable […]

What is a “hack?” Well, the first thing that probably comes to mind when you hear that word might be the mysterious bad guy… sitting in the dark behind his keyboard and monitor… breaking into computers and systems of others for nefarious purposes. He’s the hacker and he “hacks.” Right? Sure. But today, the word […]

Making important decisions regarding your business and career can be a bit stressful. The number of options regarding pricing, marketing, product development, suppliers, and distribution channels is enough to add on a few more unwanted gray hairs to any head. Combine that with the fact that the world seems to be in a bit of […]

“It’s all about who you know.” No doubt, networking can really have its perks. Recently, we discussed how beneficial networking can be to your business growth. Yet, some people seem to get stumped when it comes not to building that network, but how to ask for favors from that network when the time is right. […]

Any successful business owner will likely tell you that a big part of how they got to where they are now, is due of the people who have helped along the way. Having a strong professional network provides you an extra boost to get further than you ever could on your own. Often, your network […]

Corporate culture is the character and personality of your organization. It is also the “summary” of a company’s values, traditions, interactions, behaviors and attitudes. Additionally, generally speaking, corporate culture needs to be unique. This is exactly why you need to put thought and energy into yours and exactly how it should drive, lead, and focus […]

As a business owner, you’ve likely been told over and over that you MUST have a list. And you MUST send emails to them frequently. And you MUST keep this up consistently. On the other hand, you might have heard recently that this is no longer true. That email marketing is dead. Really? Could that […]